It’s not only a platform for an older demographic, however, it’s also a great platform if your business sells to consumers. So it’s no surprise that you can target by just about any of these facets.įacebook has users of all ages but is particularly popular among older users - great news for advertisers who have struggled to appeal to this demographic. Facebook has loads of data points on each of its users - what groups you are a part of, everything in your profile, your interests, etc. Setting aside the massive amount of daily active users on Facebook and Instagram, these two platforms are a better choice for your social media marketing because of the sheer amount of targeting options. Simply put, these two platforms are without a doubt worth your ad spend if you are a business trying to market your products or services online. A massive ROI like that is absolutely worth it, not to mention research that backs up a higher clickthrough rate, conversion rate, and a significantly lower cost-per-conversion as well.įrom significant increases in followers to improved purchasing intent to a huge reach to the simple fact that ads are more subtle and less invasive on the platform in general, Instagram ads make up for being a bit pricier with their unparalleled results. Many advertisers have seen a return on investment (ROI) of anywhere from 4-8x as much as they put into their campaign. In reality, though, this couldn't be further from the truth. Your assumption might be that Facebook would be a less successful place to run ads just because of the competition. Because of the billions of users on Facebook and Instagram worldwide, there's a very real chance for posts to garner hundreds of thousands of reactions and even more impressions.Īdvertising on Facebook and Instagram is not only worth it, but a necessity (nowadays) for most businesses to market their products or services. From gorgeous photos to personal videos to humorous GIFs, Facebook and Instagram thrive on their visual aids. Not to mention, just from the sheer volume of users, you have the ability to reach the largest target audience on Facebook and Instagram - it’s estimated that the average user spends about 2 hours a day on both platforms combined.įacebook and Instagram have an advantage over other platforms because of their incredibly visual nature. Plus, with so many celebrities, public figures, and notable people to be found on Facebook and Instagram, there's undoubtedly appeal. While you can certainly befriend and follow more serious users who offer the kind of professional content you're likely to find on LinkedIn, these two platforms are, by and large, a place for normal, everyday people to interact with one another. Facebook and Instagram are social media platforms that appeal to a wide net of people - this might explain why there are nearly three billion active users on the former and over one billion active users on the latter.
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