The streaming companys stock price fell 2.6 on Monday to close at 387.15, though it was down much more in the morning. Acquired content accounts for about 53% of Netflix’s viewing time now, according to Nathanson’s analysis of Nielsen Media data. Netflix has gone from airing 'Squid Game' to becoming a player in it. In a recent note, MoffettNathanson analysts led by Michael Nathanson predicted that Netflix soon may pivot back toward its earlier model of acquiring outside-produced content on the cheap to grow its library as entertainment rivals like WarnerBros Discovery look to shore up their bottom lines. Investors all but gave up on Netflix ( NFLX 1.50) stock in 2022. Netflix is the fourth-best performing S&P 500 stock over the last 12 months but among the 60 worst-performing stocks since November 2021, according to FactSet data. Netflixs earnings report was pitch-perfect. The “perfect complement” to the password sharing crackdown, Netflix’s ad tier will account for about 35% of all its users by 2030, according to Deutsche Bank, predicting Netflix will bring in $6 billion in annual ad revenue by the end of the decade (Netflix brought in roughly $32 billion of total sales in 2022). Accompanying the recent account crackdown was Netflix’s rollout of a less expensive advertising membership tier. Global subscribers are expected to grow by 1% to 235 million. Netflix will report second-quarter earnings Wednesday afternoon, revealing how it fared during the first quarter of its password sharing clampdown. Shares of the California-based media giant are now up a staggering 138% over the last year but remain 35% below their November 2021 all-time high of $692.
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